1. Take the Road Less Traveled

Located on the higher elevations surrounding Maui’s highest peak, the dormant Haleakala volcano, Upcountry Maui is home to some of the island’s most beautiful sunrises, sunsets and unique landscapes. Dramatically different from other parts of the island, come experience Upcountry for yourself, plan your stay today.

2. Taste the Town

Explore Maui’s unique farms and agriculture. Wander through lavender fields at Ali’i Kula Lavender Farm, sip Maui wine at Tedeschi Winery, visit Surfing Goat dairy farm, and sample local offerings at farm stands.

3. Mingle in Makawao

The town of Makawao, home of the Hawaiian Cowboy, is a great mix of history and modern amenities. Visit shops, art galleries, and immerse yourself in the bustling local community.

4. Visit Haleakala National Park

The tallest peak on Maui is a striking sight to behold. Hike along an otherworldly trail at Haleakala National Park to explore a landscape that is unlike anything you’ve ever seen.

5. Learn To Fly

Historic Paia, once a sugar cane planation town, is now better known for its colorful shops, yoga studios, surfer vibe, restaurants and cafes, and Ho’okipa Beach, the famous surf and windsurf hotspot.